The establishment and marketing of a brand are all based on the foundation of good sales results of the product. After a brand has formed influence, it is an intangible asset to the market, and its brand value is immeasurable. And oneBrand promotion and marketingThe process of developing from a new product to omniscient is very difficult. At the same time, attention should also be paid to the following issues:

1. To have one's own characteristics, not to learn from others

   
   

In the marketing process, a very important issue is that when one sees someone else's brand developing well, they want to replicate this path of success. And the result is that one lacks differentiation and becomes a shadow of others, which consumers do not buy into. So, inBrand promotion and marketingDo not learn to walk in Handan.

2. Have a long-term plan and don't be short-sighted

The influence and value of a brand are measured by time, so in the process of development, enterprises should aim for long-term development and establish better development mechanisms, rather than just focusing on immediate benefits, taking one step at a time, without the ability to respond to difficulties, it is easy to be eliminated by the market.

3. Don't be monotonous, look for differences

From the Internet brand marketing, we should all know that the model of going out of the circle or becoming popular does not mean that you suddenly become popular like others, but that you get more attention because you are different from others. So, inBrand promotion and marketingWe should pay attention to the differences in brand marketing and be unique in order to arouse consumers' curiosity and achieve brand value enhancement.

4. Have the courage to face difficulties and the ability to cope

In market competition, there are both winners and losers, but one failure does not mean that one does not have a chance to turn things around. (取决于上下文，如"but"Brand promotion and marketingThe purpose is to give everyone more opportunities to stand up again. Just like the transformation of New Oriental, they did not give up in the face of such tragic reforms, but instead took a different path to become the ceiling of live streaming sales. This is the courage to face difficulties and the ability to set sail again. So people have a new understanding of this brand.