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Background requirements

Background:MUSI specializes in the research of human healthy sleep and is engaged in the development, production, and sales of complete healthy sleep systems. Its global specialty stores have exceeded thousands and are located in multiple countries.

Requirement:Break through the bottleneck of brand traffic and promote terminal conversion.

Solution

Laying diverse content through multiple channels, covering the user journey, and directly exposing the brand;

Search industry interception, obtain a large amount of precise traffic, and establish a brand conversion battlefield;

Covering the user decision-making process, providing multi-dimensional output of brand product differentiation advantages, and assisting in online and offline conversion.

Optimization results

① Obtain a large amount of precise traffic through SEO; And the search image is good, successfully establishing a brand conversion battlefield;

② Covering the user decision-making process, providing multi-dimensional output of brand product differentiation advantages, and assisting in online and offline conversion;

③ Closely integrating user needs, laying diverse content through multiple channels, and directly exposing the brand;

④ Multi channel exposure of brands+search industry interception, doubling the brand search index.

New Search Service

Multiple channels: Baidu (brand share, industry exposure), Zhihu, Xiaohongshu, video and other channels;

Diversified content: word-of-mouth seeding, evaluation content, PR content, long and short videos, etc

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182 Dayong Road, Panyu District, Guangzhou City