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Background:MUSI specializes in the research of human healthy sleep and is engaged in the development, production, and sales of complete healthy sleep systems. Its global specialty stores have exceeded thousands and are located in multiple countries.

Requirement:Break through the bottleneck of brand traffic and promote terminal conversion.

Laying diverse content through multiple channels, covering the user journey, and directly exposing the brand;

Search industry interception, obtain a large amount of precise traffic, and establish a brand conversion battlefield;

Covering the user decision-making process, providing multi-dimensional output of brand product differentiation advantages, and assisting in online and offline conversion.

Multiple channels: Baidu (brand share, industry exposure), Zhihu, Xiaohongshu, video and other channels;

Diversified content: word-of-mouth seeding, evaluation content, PR content, long and short videos, etc